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Celebrate National Brush Day November 1st

Oct 28, 2013

It may seem that Halloween is all about ghosts, goblins, witches and ghouls, but don’t be fooled by all those scary costumes and painted faces. Dress-up is fun, but the real prize is candy.  Bowlfuls, bags and sacksful of the sweet and sticky stuff await millions of children each year after they giggle through their trick or treat pilgrimage.

The Partnership for Healthy Mouths, Healthy Lives and The Ad Council decided to capitalize on the popularity of Halloween candy by reminding everyone to brush twice a day. What better way to do that than by designating November 1, the day after Halloween, as National Brush Day. The goal of National Brush Day is two-fold:  to remind parents and children about the importance of brushing for two minutes, twice a day, and to provide parents simple information on when to help their kids start different levels of oral hygiene. 

Helping parents to monitor their child’s dental health sounds a lot like what we do regularly in our news articles and blog. Anyway, what better time to excite kids about oral hygiene than after they’ve consumed large amounts of sugar that nurtures the oral bacteria that cause cavities?

The online tools used in the November 1 campaign include various tidbits of helpful information for parents including a list of “Tooth To-Do’s,” and a baby-teeth chart for parents alerting them when to expect their child’s different teeth to arrive. Videos on how to brush and to help keep the kids entertained while brushing, as well as nutritional and oral health tips are also provided.

Parents can also receive children’s dental health tips on their cell phones via SMS text message by texting “BRUSH” to 30364.

The Partnership for Healthy Mouths reminds us that tooth decay is the #1 chronic childhood disease, affecting 16.5 million children. But it’s not just pre-schoolers and grade school children affected. We've previously reported that 50% of children ages 12 to 15 and 67% of teens ages 16 to 19 have tooth decay.

Add those statistics to this sobering one for adults: one out of two adults over 30 suffer from periodontal issues. Reinforcing the message for everyone to brush twice daily, floss regularly and see their dentist every six months as encouraged on National Brush Day seems like a very good idea!

For readers wanting to help promote the National Brush Day campaign on Twitter and Facebook, use the hashtags #NatlBrushDay and #2min2x.

Sources: Dentistry IQ,,

Copyright 2013, Bloom Insurance Agency, LLC ©

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