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Oral-B and Disney Create New Kids' App

Mar 07, 2014

America’s bathrooms will soon be brimming with a bevy of animated Disney characters and Marvel super heroes on a new mission: encouraging kids to brush for the recommended 2-minutes.

Oral-B® and Disney have collaborated on a new tooth brushing app designed to help parents extend kids’ brushing time by using breakthrough animation and rewards.  When brushing a full 2 minutes, kids will have the opportunity to unlock custom animations and colorful rewards, transforming the monotony of brushing into a game.

The free Disney Magic Timer App by Oral-B is powered by DreamPlay® and is activated when using any Apple smart device to scan an Oral-B or Crest Pro Health-Stages product. Once activated, the app is designed to bring up a 2-minute timer and Disney and Marvel characters spring to life. The 2-minute timer app is also free and can be downloaded via the Apple App Store on iTunes and on Google Play.

As a child brushes their teeth, portions of a Disney or Marvel character are slowly revealed on the smart device. Every time a child brushes the recommended time the fully animated figure is revealed and children earn prizes that the app will paste into their magic album. The longer kids brush, the more prizes they earn.

The app is programmed for a 21-day cycle to help kids learn good dental habits, and comes equipped with 16 different custom animations and 1,600 rewards to help kids stay interested.

As previously reported in Dental Wire, while tooth decay is largely preventable, cavities in kids is one of the largest childhood diseases. The Centers for Disease Control and Prevention (CDC) says 42% of children ages 2 to 11 have had cavities in baby teeth and 21% of those ages 6 to 11 have had cavities in permanent teeth.

Procter & Gamble, which owns Oral-B and is a leader in digital programming to promote oral hygiene, said that 9 out of 10 kids brush longer when brushing with the Disney Magic Timer App. The new app is free and works with any Oral-B or Crest Pro-Health Stages products.

Sources: Wall Street Journal,, USA Today.

Photo source:

Copyright 2014, Bloom Insurance Agency, LLC
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