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Caffeine Infused Toothbrush in Future

Apr 11, 2014

By Dean George

Buying a toothbrush and buying a car have more in common than you think.

Both toothbrushes and cars already come with “basic models,” optional amenities and luxury versions. If Colgate-Palmolive has its way, someday consumers can choose toothbrushes that come “fully loaded” with a caffeine infused option for daily use.

Colgate-Palmolive Toothbrush with Patches

Colgate-Palmolive has filed a patent application for a toothbrush capable of delivering a small release of chemicals with every brush. As the company describes it, specialty-shaped patches on the back of a toothbrush’s head would slowly release a small amount of chemicals during use that would produce a specific sensory response.

The toothbrush patches would last up to three months, which is the time the American Dental Association recommends switching toothbrushes.

The company said it plans to offer flavors like apple, lemon and mint with the toothbrushes pending Food and Drug Administration (FDA) approval. Other proposed additives could include medications, pain killers and appetite suppressants. The suggestion that has received the most “buzz,” however, was one for caffeine lovers that would deliver the morning coffee while brushing.

 In their patent application, Colgate-Palmolive said that toothbrushes would come equipped with different shaped tongue cleaners such as an apple shape for an apple-flavored brush, a mint leaf for mint-flavored, etc.

For those people that like to start their mornings with a “kick,” one possible flavor is chili pepper. Chili peppers contain capsaicin, a chemical that can be used “to provide a tingle, a hot or warm massage, or a warm, soothing sensation.”

In the words of an old Oldsmobile marketing campaign, “This isn’t your father’s toothbrush.”

As exciting as the thought is of enjoying a caffeine jolt while performing the monotonous daily chore of brushing, Starbucks™ and McCafe™ have nothing to worry about just yet. Last year the FDA announced plans to study the safety of adding caffeine to different food products, ranging from candy and jelly beans to trail mix and chewing gum. The FDA has said it is concerned about the safety of added caffeine on children and adolescents.

Translation: while Colgate-Palmolive may own 33 percent of the global market for toothbrushes, it may be awhile before caffeine infused or menthol toothpaste is available. Our advice is to enjoy a white chocolate mocha latte until then, followed by a healthy drink of water and a thorough brushing with regular-flavored toothpaste.

Sources: huffpo.com, thevettebarn.com, seekingalpha.com

Photo source: cullens.com.au


Copyright 2014, Bloom Insurance Agency, LLC


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