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Adult Cereal is Kid Like in Taste

Jun 05, 2019

By Dean George

Remember how much cereal Jerry Seinfeld stocked in his kitchen when the hit 90’s show Seinfeld aired?  Someone with way too much time on their hands counted 17 different varieties of cereal on Jerry’s shelf. 


If the show still aired today, chances are Jerry would have a box or two of a new cereal that debuted earlier this year.  In April Magic Spoon launched a new breakfast cereal concept they call “childlike cereal for adults.” 

The cereal comes in four popular kid flavors: Fruity, Cinnamon, Cocoa and Frosted. 

It’s geared towards adults because its keto-friendly (low-carb, high fat), non-GMO (free of ingredients made from genetically engineered organisms) and it contains no gluten, wheat, grain, soy or artificial sweeteners. 

It also contains an impressive 12 grams of protein per bowl and only three grams of carbohydrates.  Each bowl has only 110 calories and reportedly the “yum” factor is off the charts delicious. 


What’s the catch? Other than the price ($39 for four boxes, or$35 with a monthly subscription), there is no catch but there is a hook: Magic Spoon uses a relatively new natural sugar called allulose that has zero glycemic impact. 

Translation: allulose isn’t digested and metabolized like other sugars so it doesn’t affect blood sugar or insulin levels. 

“It’s (allulose) found in nature in things like figs and maple syrup,” founders Gabi Lewis and Greg Sewitz told Business Insider last month. “It tastes just like regular sugar but has zero glycemic impact and almost zero calories.” 

Twelve grams of protein is twice the amount contained in a single egg, and the extra protein in Magic Spoon cereal reduces cravings by keeping you fuller longer and helps sustain energy throughout the day. 


How does Magic Spoon compare to other “healthy” cereals with bran and fiber? Customers say it tastes better and leaves no aftertaste unlike many other “healthy-for-you” cereals.   

Fans of Magic Spoon say it tastes like the cereals they enjoyed eating growing up, but without the unhealthy sugar and calories adults avoid. 

“We only use natural sweeteners: monk fruit, stevia, and allulose,” Lewis and Sewitz told the Business Insider. 

Allulose was initially found in wheat but since has been identified in figs, raisins, and jackfruit.  Small quantities of it can also be found naturally in brown sugar, maple syrup and caramel sauce.   

“We spent months working on the perfect blend of natural sweeteners to create the same great taste you remember, without the sugar.  We use them in a specific combination that doesn’t result in the aftertaste people sometimes experience with sweeteners,” they said. 

Other ingredients used in Magic Spoon cereals are a milk protein blend, coconut oil, tapioca flour, chicory root fiber, natural flavors and salt. 

Allulose is available only in small quantities but based on consumer demand for healthier food that doesn’t take like the cardboard box the healthier food comes in, chances are good you’ll be finding it in other popular food products in the future. 


For more information on Magic Spoon cereals, click here

Sources: BusinessInsider.com, MagicSpoon.com, allulose.org 
Photo sources: hipinion.com, uncrate.com, firstforwomen.com, entrepreneur.com


Copyright 2019, Bloom Insurance Agency, LLC© 

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